Contemporary Cost and
Savings Opportunity
USA
Today reported May 1, 2013, “The
latest numbers for a four-member family: a thrifty food plan, $146 a week; a
low-cost food plan, $191 a week; a moderate-cost plan, $239; a liberal plan,
$289 a week.”
20 families spending $146
per week for food cost total $2,920 a week.
20 families spending $289 per week for food cost total $5,780 a
week.
Families negotiating for a
10% reduced cost on $2,920 would be $292.
Each of 20 families equal savings share is $14.50.
Families negotiating for a
10% reduced cost on $5,780 would be $578.
Each of 20 families equal savings share is $28.90.
Information is Your Bargaining Chip
1.
Identify friends and friends of friends who grocery
shops on a budget.
2.
Ask who wants to save money on the food purchases
for their families.
3.
Make a list of all who express interest.
4.
Meet them, one on one or in groups of threes.
5.
Gather and organize information. Detail verifiable dollars spent for food over
90 days.
6.
Gather information from a minimum of 25 family
shoppers.
7.
Establish total dollars spent on food and divide
by 25. This information
is your bargaining chip. For this
model, the total represents $146 spent per week for 25 families over three months
or $43,800. 10% savings is $4,380 over
90 days.
8.
This is business. Formalize your agreement with each other to
pursue reduced food prices.
9.
Establish negotiation teams of 2 – 3 shoppers to
engage independent or chain groceries.
Negotiate a Deal and
Provide Call to Action
Shoppers with information have power. When you make contact with chain store or
regional managers, make clear you represent the interest of more than $40,000 quarterly
food dollars.
1.
Express clearly you are negotiating
a deal for highest discount pricing among area groceries and food sellers. Does $40,000 quarterly business interest?
2.
Be ready with a list of favorable things you
appreciate about the grocery. Your list
might include existing reduced costs, special sales events, or special day
discounts.
3.
Indicate the concessions you are willing to make
for 10% additional cost reduction. Your
list might include shopping during off peak traffic hours, after midnight, beginning
weekdays, or particular days.
4.
Identify additional benefits to the grocer. You
will provide your list of shoppers for their activity tracking. You might include you will word of mouth market
or grow your group to increase business in following quarters. You might indicate you are willing to receive
your discount when purchases made or at the end of the quarter by cash
rebate. Goal is to provide attractive
options.
5.
Your call
to action makes clear you want a response to your proposal in 7 – 10 business
days or less. You will be taking the
first satisfactory deal in the best interest of your group as soon as possible.
Economic power develops when grocery shopping on a budget encourages
families to negotiate for reduced food prices.
This strategy is not limited to grocery shopping.
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